A good rebranding strategy can help your company beat all odds – A good example is what Banda Homes has done in the past few months. Majority of many Kenyan dreams is owning a house close to the city and at an affordable pricing. Details are now emerging of how Banda Homes started – a rebrand of a already failing company and a Director who uses his employees as the “decoy directors. After Ekeza Sacco and the cartel led Gakuyo Real Estate, Kenyans need to be more vigilant, That is why we feel people need to hear what Banda is doing.
A concerned investor has made a damning allegation of how the process has brought us here. The rain started beating Banda when they bought a piece of land from one of Kenyatta’s kin and soon after a “refund” argument surfaced online LINK Uhuru cousin claims Sh1bn land being sold by Banda Homes
If you don’t know Banda – Here is a snapshot of their sleek website and a few Negative Facebook reviews that any sensible person would immediately pick out.
A serious red flag was raised by a Facebook member of how Banda Homes have been able to dupe Kenyans by rebranding from two former failed companies namely Dinara developers (2011) and Lettas Developers (2013) and now recently to Banda Homes. Irene Njoroge in a Facebook post says
Banda homes pyramid scheme
I will try to keep this as brief as possible while giving as much info as I can on this company ‘Banda homes’, and why I believe it will dwarf Suraya Property and Ekeza sacco fraud in a couple of months or so.
Our major failure as Kenyans is that we labor hard to make money but are too lazy to conduct due diligence before laying down our hard earned money in investments. Any company advertising on our TV, radio stations, Internet and billboards is deemed legit enough to put our coins into.
Banda homes is an offplan developer meaning they sell off houses at design stage and builds them as monthly instalment are paid along the duration of construction. It started out as Dinara developers around 2011, then Lettas developers around 2013, then Banda homes in 2018. The directors mastered the art of rebranding each time after soiling their reputation of not delivering on their projects through mismanagement of funds.
As we speak now there are projects started as far back as 2011 that are still ongoing, and still today you have customers buying into Banda homes as they are unaware of this fraudulent past.
At the center of this circus is a man Andrew Kamau Muhiu the mastermind of all this. A 35 yr old fellow living a good life with a dozen homes high end vehicles and several women in line. (Brother to the late lawyer Paul Magu Muhiu, who committed cult killings of his wife and 3 children, before committing suicide back in 2015).
He hides behind curtains and has put up his former employees as directors so that them that check on Banda homes don’t stumble on his fraudulent name.
Mr Kamau has court cases to his neck from his previous unfinished projects from mismanagement in Dinara and Lettas developers. Some projects are in Thindigua and a handful in Thika. His solution was to raise funds externally to plug the deficit as the cases were not going away and have been on for years.
In January 2018 he launched two housing estates in Kimunyu, Kenyatta Rd. Through vigorous marketing sold out about 100units securing a deposit of 150M (houses cost 4M, deposit of 1.5M bal in 10months).
Part of this money went to clear deficits of his previous failed projects.
He further launched more estates between January and April 2018 with most being along Kenyatta Rd. Off Thika Rd and some in Kikuyu near Sigona totalling about 900 units and collecting deposits of about Sh.1.5Billion.
This amount was used to partly pay for the land of the estates and about Sh.200M diverted to finish up the old projects.
Going forward he had a deficit of about Sh.300M diverted to old projects. Also a lion share of these deposits was used to purchase the pieces of land.
Enter Kenyatta family land
Mr Kamau convinced one of the heirs of the Kenyatta family to sell him a 20 acre piece for 7million per acre. He had 145 housing units designed on this piece of land and sold them out in a month getting about Sh.218M in deposits, he used this to pay part of the land cost and to cover back the Sh.300M diverted from Banda homes.
When Former First lady Mama Ngina heard about the price their family land was sold at she rejected the sale and returned the deposit to Banda homes (should have been 15M per acre). That’s when this story was aired in the media in September last year.
Most buyers came for their refunds but we’re told to wait, as there was no money anyway. This is when the rain started beating them.
Banda homes went on to launch two more estates with about 300units, seeking to solve their issues with customer deposits.
In all these estates customers were expected to continue with monthly instalments of about 300,000 each, to support ongoing construction. But on noticing very slow progress despite the consistent payments, most started holding on further payments until they see satisfactory progress on their housing units.
Them that have bought into the estates are trapped as there is a clause in the contract that says you forfeit 40% of your initial deposit if you choose to pull out of the contract.
Problem is more and more Kenyans are still buying into this estates not knowing what awaits them. They are roped in by cheap prices and a vigorous marketing machine ‘The Property Show’ included.
When Kenyans finally realize the truth and Banda homes cannot get any more deposits, the chicken will come home to roost. Before us will be a developer who has duped us to invest in over 1500 units, mismanaged over Sh.3Billion of Kenyans money and counting not delivered on any of them (to put this in perspective, some of these estates have only done bush clearing despite having been sold out).
Like pyramid schemes the lifeline of Banda homes has been deposits from new buyers, being the reason the company has launched estates totalling 1500units in just a year, who can beat this record.
Until then give knowledge to them that are too lazy to do due diligence.
We are keenly watching out how the scandal turns out.Meanwhile be on the lookout.